Telecom Customer Data Integration (CDI) and CDR Analysis
Telecom companies
are facing permanent redefinition and adjustments in
their processes due to constant change in market conditions
and fast innovations in technology. Among the challenges
are to control the service levels; to analyze and manage
costs; to perform call detail record (CDR) analysis and customer data integration (CDI); and to execute attractive marketing campaigns
aimed at gaining market share, improving customer loyalty
and the prevention of churn. illuminate allows direct
marketing people to do customer profiling and segmentation
quicker and better than ever before.
With illuminate’s unique technology for CDI and CDR analysis, organizations
in the telecom sector can build fast and flexible business
intelligence applications that offer:
- Traffic analysis per area consumption,
customer typologies, products, trends;
- Large scale call detail record (CDR) analysis and reporting;
- Customer data integration (CDI) to consolidate and manage customer information from all available sources;
- Detection and prevention of customer
abandonment (churn);
- Customer profiling and segmentation
by diverse and heterogeneous criteria;
- Optimum marketing campaigns to capture
new customers or launch fidelity programs;
- Incidence analysis to measure service
quality levels in Contact Centers or Help Desks;
- Cost analysis of technologic processes; and
- Data integration, homogenization
and cleansing.
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