Banking Data Analysis for Advanced Customer Segmentation

The banking sector, becoming more competitive day by day, relies on state-of-the-art banking data analysis and business intelligence applications to improve its customer understanding and to leverage all interactions. Multichannel strategies create challenges to maintain, and opportunities to improve, customer service levels. They also create exiting new opportunities for cross- and up-selling.

With illuminate’s unique technology, financial services firms can build fast and flexible banking data analysis and business intelligence applications that offer integration and rapid consolidation of heterogeneous data sources.

• Dynamic segmentation by generic, or banking specific, business criteria;
• Banking data analysis applications for improved planning, follow up and profitability analysis of marketing campaigns;
• Optimum planning for automatic cash dispensers according to geographic, demographic and usability criteria;
• Analysis of quality assurance systems and of service levels provided to customers;
• Consolidated analysis of all customer information and behaviour over the different access channels (360 degrees);
• Analysis of queries and incidents in your Contact Center and Help Desk systems;
• Data homogenization and cleaning;
• Analysis of intrusions in unauthorized areas or permitted access to their security systems;
• Profitability analysis per product, branch, geographic area, sales agent, etc;
• Transaction volume analysis for optimum redistribution of systems and loading balances.