A Single Customer View for Service Customer Retention and Profiling
For service companies
, it's crucial to have detailed and up-to-date information
about all individual customers in a system that provides a single customer view. This enables the provision
of the best possible level of services to increase
customer retention. It also allows utilization of
every contact point to cross-sell, up-sell or prevent churn
. Customer profiling and segmentation dramatically lowers the costs
and improves the effectiveness of marketing campaigns
and promotions. illuminate provides you with a single customer view for customer quality measurement and customer retention analysis.
With illuminate’s unique technology companies in
the services sector can build fast and flexible customer quality measurement and customer retentionapplications that offer:
- Customer segmentation according
to different profiles, patterns and variables;
- Trend and behavior analysis of your
customers and the market;
- Product portfolio analysis aimed
at maximum profitability and customer retention;
- Analysis of incidents and service
quality levels in the Contact Center and Help Desk
departments;
- Design and analysis of optimum and
profitable marketing campaigns;
- A single customer view for design and analysis of customer retention strategies;
- Analysis and control of sales strategies
and operating procedures;
- Integration, homogenization and
cleansing of diverse data and heterogeneous information
sources.
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