Retail Customer Value and Customer Profitability Analytics

Sophisticated customer value and profitability analytics tools for retail customer segmentation and profiling

The huge volumes of data originated by storing enormous quantities of detail transactions produced by each Point of Sale (POS) are of vital importance for promotion planning, customer value and customer profitability analytics. Analyzing these transactions in detail enhances the understanding of your customers’ buying behavior and value to your company. illuminate allows direct marketers to build customer profiles and to perform segmentation faster and better than ever before.

With illuminate’s unique technology, retail organizations can build fast and flexible business intelligence applications that offer:

• Rapid and automatic data consolidation from their different sales centers;
• Analysis of customer profiles and buying habits for segmentation, customer value and one-to-one marketing;
• Fixed asset and stock rotation analysis to allow for optimum supply in their shops;
• Customer value and customer profitability analytics;
• Profitability analytics on marketing campaigns and marketing promotions;
• Ideal buying basket analysis for individual customers or customer segments;
• Analysis of product associations naturally related with each other (product affinity) by customer base, selected segments or individual customers;
• Pricing and margin adjustment depending on demand level to optimize campaign / promotion design and customer profitability;
• Actual cost analysis of necessary logistics to guarantee optimum functioning of the supply chain;
• Development, analysis and follow up of customer acquisition and retention programs.