Sales Data Analysis Technology

Maximizing sales—and the productivity of a professional sales force—requires sohisticated sales data analysis capabilities. Which regions are performing best? Why? Which products are commonly sold together? Is that pattern changing over time? Why are we discounting more heavily in one region than in others? These are the types of probing questions that require advanced sales data analysis functionality to answer.

The following list includes some examples of how illuminate provides flexible sales data analysis to improve the productivity of your sales department.

• With illuminate, it's quick and easy to build reports and sales data analysis dashboards;
• Detailed data behind the aggregated data you see in the reports is only one click away, enabling you to look "behind" the information to better understand its exact meaning;
• It's easy to coordinate the data in your reports with other data sets (for example, from Marketing or Finance), enabling you to make sales management decisions based on the most complete information available.

illuminate provides you with more detailed, dynamic, integrated, and timely insight into your:

• Sales results
• Forecasts
• Sales budgeting
• Sales objectives versus result
• Sales force efficiency
• Profitability by customer and by product
• Sales costs
• Analysis and design of the ideal product portfolio